June 8, 2016

SoS race enters general election with ‘media blitz’

Screenshot of Maggie Toulouse Oliver ad.

No time to rest after the primaries for some politicians.

Screenshot of Maggie Toulouse Oliver ad.

Screenshot of Maggie Toulouse Oliver ad.

The day after Democrats and Republicans went to the polls to choose nominees for county, legislative, statewide and federal races, one statewide candidate is already announcing a “media blitz” of paid advertisements.

Bernalillo County Clerk Maggie Toulouse Oliver announced three new TV ads that will air on broadcast TV as well as cable and satellite for her Secretary of State campaign. Two ads are English-language and one is Spanish.

The ads focus on ethics in politics—no surprise since the last Secretary of State went to jail for misusing campaign funds. Toulouse Oliver lost to Dianna Duran in the 2014 general election for Secretary of State.

Toulouse Oliver faced no opposition in the Democratic primary. Her Republican opponent, Nora Espinoza, also was unopposed in the primary.

“This campaign has become a movement to ensure trust in state government — a trust that has been broken by too many people too many times in New Mexico,” said Toulouse Oliver in a statement announcing her ads. “We need to change politics as usual and it has to start now. That’s why I’m standing up and speaking out. It’s important that every New Mexican hear that there is another way and I’m ready to put our state back on track.”

FCC documents show the ads will air on KRQE-TV, KOB-TV, KOAT-TV, KASA-TV and KLUZ-TV as well as stations in the Roswell and Durango area.

The two English-language ads are 15-seconds long, while the Spanish-language ad is 30 seconds.

One is embedded below. You can watch the other English-language ad here and the Spanish-language ad here.