420
NM cannabis business group forgoes largest sale day of the year
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For some cannabis users, this month is significant. For decades, the number 420 has been aligned with cannabis use. Even before medical cannabis was legalized in New Mexico, April 20 served as an unofficial day for cannabis users to celebrate. This year however, the whole month is 4/20.
But because of the COVID-19 pandemic, a medical cannabis industry group in New Mexico is urging patients and producers to cancel events related to the once-in-a-century occasion.
The New Mexico Cannabis Chamber of Commerce, which represents 15 medical cannabis producers and manufacturers, is now urging patients to forgo any public 420 celebrations and urging dispensaries to postpone any promotions until later this year. The group is also urging all dispensaries to continue to serve patients through alternative ways.
Ben Lewinger, the director of the Cannabis Chamber of Commerce, said all of the group’s members, which also includes cannabis-adjacent businesses, agreed that keeping people home as much as possible is best.
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