American Beverage Association
Santa Fe soda tax rejected after record-high turnout
Santa Fe voters delivered a decisive rejection of a proposed 2-cent-per-ounce tax on sugary beverages to support early childhood education Tuesday in a special election. As of 10 pm Tuesday night with votes counted in all but one voting convenience center, the proposal was losing by a near-15 point margin. The vote capped the end of an intense, expensive and heated debate that saw nearly $1.9 million in direct spending overall from political action committees on both sides as of May 1. More than $1.2 million of that money was spent on opposition to the tax proposal, while a PAC in support of the tax spent roughly $685,000 to convince city residents to vote yes on the measure. This doesn’t include in-kind donations on each side of the vote.