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New Mexico sues over talc, citing marketing aimed at African-American and Hispanic New Mexico women and children
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New Mexico sued Johnson & Johnson and Valeant Pharmaceuticals over talc-based products it allegedly knew were laced with contamination while specifically marketing those products to African-American and Hispanic New Mexican women and children. Attorney General Hector Balderas filed the suit Friday in the First Judicial District Court of New Mexico. Although thousands of individuals have sued Johnson & Johnson over the manufacture and sale of talc products that allegedly contain toxic substances, New Mexico is one of the first states to seek punitive damages through legal action. New Mexico alleges that “to grow the franchise,” Johnson & Johnson specifically targeted African-American and Hispanic women and children because the company’s studies showed that those two ethnicities used Johnson’s Baby Powder products at higher rates. New Mexico’s brief states that this disproportionately affects New Mexico citizens because 48 percent of the population is made up of African-American and Hispanic people.