Local breweries may have a chance to get themselves in front of more local drinkers if an Albuquerque city councilor has his way. Councilor Don Harris told New Mexico Political Report that his proposal would require Albuquerque venues to make a concerted effort to serve local beers, but that they would not be micromanaged. “It gives the organizer a lot of discretion,” Harris said about how venues would decide which beers to serve.Harris said he began “Seeing that in, some cases, there was no participation by local breweries” at many local events. Chris Jackson, the editor of the Dark Side Brew Crew, a website focused on New Mexico breweries, told New Mexico Political Report that legislation like this could be great for the local beer scene and could put New Mexico on the map as a “beercation destination.”
“Anything you can do to get exposure beyond word of mouth would be a good thing,” Jackson said. Jackson added that right now local breweries work together on “united front” to raise awareness of local brews.