New Mexico tourism chief: No funds to grow ad campaign

The highly touted New Mexico True advertising campaign that spotlights the state’s culture, people and natural resources will not expand to new markets due to state budget constraints. State tourism chief Rebecca Latham told lawmakers Thursday her agency spends more than ever to promote the state, but that has come by reducing employees and consolidating services. New Mexico True promotes the state on airport billboards, print and social media in Dallas, Houston, Phoenix, Denver, San Diego, Chicago and most recently Austin. The next logical market is San Francisco, but Latham said the state does not have to money to grow into that market in the coming year. “We still firmly believe San Francisco is the next great market,” she said.

Early childhood campaign mimics ‘New Mexico True’ campaign

A New Mexico community health group has launched a campaign this week to draw public attention to poverty and early childhood well being, using a parody of a New Mexico tourism campaign. Catholic Health Initiatives St. Joseph’s Children, a group that has long been vocal on investing more state money into early childhood education, launched their “New Mexico Truth” campaign earlier this week. The campaign’s website and radio use imagery and graphics nearly identical to the New Mexico True campaign from the state’s tourism department. St.