The highly touted New Mexico True advertising campaign that spotlights the state’s culture, people and natural resources will not expand to new markets due to state budget constraints. State tourism chief Rebecca Latham told lawmakers Thursday her agency spends more than ever to promote the state, but that has come by reducing employees and consolidating services. New Mexico True promotes the state on airport billboards, print and social media in Dallas, Houston, Phoenix, Denver, San Diego, Chicago and most recently Austin. The next logical market is San Francisco, but Latham said the state does not have to money to grow into that market in the coming year. “We still firmly believe San Francisco is the next great market,” she said.